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Your competitive advantage

Started by rpetty · 10 months ago

Another brilliant gem from Seth Godin:

People are fickle, but we’re generally rational. When someone makes a choice (hiring, firing, choosing a vendor, buying a soda) they’re using some sort of internal logic and reasoning to support that choice.

As a marketer, you win when they choose you.

So, why choose you?<br ... Continue reading »

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